Aristotle (and others) suggested that Logos is necessary for effective persuasion. Makes sense.
I like to think about Logos as being a SME (another FAVorite word of mine)! A SME is a Subject Matter Expert. And by the way, doesn’t SME sound like an animated character? But probably a Super Hero Animated Character, right?
Well, if you read Merriam-Webster’s definition of Logos – the superhero theme might resonate:
1: the divine wisdom manifested in the creation, government, and redemption of the world and often identified with the second person of the Trinity
Pathos is the Greek word for sympathy. Or according to Merriam-Webster: “a quality that causes people to feel sympathy and sadness”. I use this word a lot as I coach people to be more effective speakers, presenters, and influencers. But I think it is much more than generating sympathy.
Aristotle suggested that Pathos (along with Ethos and Logos) is paramount for a speaker’s success – especially in the art of persuasion. He believed that Pathos really is the ability to get the audience to “feel” for the speaker or persuader. Of course, this should be ethical, never manipulative. Otherwise it’s not authentic, and thus it’s short-term. And i...
I love this word. I probably first understood what ethos is (embarrassed to admit that I was an adult!) when I was in graduate school at Northwestern University. One of my professors - Dr. Irving Rein, author of a few books and speech advisor – introduced this as we studied persuasion.
It has stayed and resonated with me ever since. And although Aristotle and Dr. Rein knew it was a critical success factor for persuasion, I now know it’s key for all successful relationships.
According to Merriam-Webster:
Ethos is the distinguishing character, sentiment, moral nature or guiding beliefs of a person, group...