Aristotle (and others) suggested that Logos is necessary for effective persuasion. Makes sense.
I like to think about Logos as being a SME (another FAVorite word of mine)! A SME is a Subject Matter Expert. And by the way, doesn’t SME sound like an animated character? But probably a Super Hero Animated Character, right?
Well, if you read Merriam-Webster’s definition of Logos – the superhero theme might resonate:
1: the divine wisdom manifested in the creation, government, and redemption of the world and often identified with the second person of the Trinity
Pathos is the Greek word for sympathy. Or according to Merriam-Webster: “a quality that causes people to feel sympathy and sadness”. I use this word a lot as I coach people to be more effective speakers, presenters, and influencers. But I think it is much more than generating sympathy.
Aristotle suggested that Pathos (along with Ethos and Logos) is paramount for a speaker’s success – especially in the art of persuasion. He believed that Pathos really is the ability to get the audience to “feel” for the speaker or persuader. Of course, this should be ethical, never manipulative. Otherwise it’s not authentic, and thus it’s short-term. And i...
I love this word. I probably first understood what ethos is (embarrassed to admit that I was an adult!) when I was in graduate school at Northwestern University. One of my professors - Dr. Irving Rein, author of a few books and speech advisor – introduced this as we studied persuasion.
It has stayed and resonated with me ever since. And although Aristotle and Dr. Rein knew it was a critical success factor for persuasion, I now know it’s key for all successful relationships.
According to Merriam-Webster:
Ethos is the distinguishing character, sentiment, moral nature or guiding beliefs of a person, group...
Last week I attended a luncheon where the famous Executive Coach Marshall Goldsmith spoke. I'll start out by telling you it exceeded my expectations, which were high to begin with. Dr. Marshall Goldsmith is considered to be one of the top business coaches in the world. He is also a business educator and author of numerous books. His most recent book is Triggers:Creating Behavior That Lasts. And at least two of his books are New York Times bestsellers. He has coached over 150 CEOs in major business and organizations throughout the world. marshall was in Chicago at the Union League Club at an event sponsored by the Chicago Chapter...
There is always talk about leadership, leaders and all the important skills they need. We spend billions of dollars developing, training, teaching, coaching, grooming our leaders. And we encourage our young people to practice their leadership skills and to seek out leadership opportunities. And be sure to put all that stuff on your resume!
Well, if we do the math – we have lots of leaders, but who’s following them? Look behind them – who’s there? Where are all the followers? And what kind of training are they getting? All these leadership courses, classes, books, webinars, secrets, tips, strategies, but where is all the training for the...
One of the questions I love to ask my clients is to “Think about a good boss you had. And who is in that thought bubble?”And then we talk about “why”, and what characteristics they have.
I have had some great bosses over the years, and so I have a few people in my thought bubble. I met up with one recently. She was a great manager that I had when I was working for IBM. I was a newbie, working for a great company, with some very talented peers. I honestly wondered how I had snuck in and I was worried I had fooled people and I would be found out!
I reflect and think about how my boss had so many leadership characteristics that helped and inf...
At the end of the academic year, I like to look back and reflect on what my students have learned and what I have learned from them.
One of the college courses I teach requires my students to deliver a final speech – on a topic of their choice. This happens after 16 weeks of studying communication and the different types / purposes of speeches. They have also gotten to know each other. My students can choose their topic and the purpose – informative, persuasive, entertaining. So it’s always interesting and insightful to see what they choose to talk about. It gives me a peek into what is important to them and what is on their minds.
TED USA and Canada 2016 program’s launch ran last week in Vancouver. The theme? Simple. They want the world to Dream.
TED did something creative this year (shocking!) and streamed their 2016 opening night in cinemas across the country. The Keane team attended one of the cinema screenings and we felt inspiration to share our takeaways.
There were 5 speakers from different countries, industries, age groups, and passions that all reinforced the theme of dream. The word of the evening was “audacious”. Each speaker individually motivated us to have courage to be audacious with our dreams. We left feeling an urge to be bold, and dream big.
I did and I’m excited about them. And in fact, I’m still writing some. I even write New Years Resolutions for my family. That may sound annoying, but they let me do this – every year. And we have fun with this.
We even go back and look at previous years and see what we said we would do and see what we have actually accomplished. And we often laugh at what we haven’t done. But it doesn’t stop us from writing new ones or repeating old ones. It doesn’t stop us from looking forward, and being hopeful about what the New Year will bring....